Product Vision
Every software product needs a clear purpose before it needs a single screen.
CRM Example:
Product Roadmap
A roadmap is a promise about direction, not a fixed set of dates.
MVP — Minimum Viable Product
Ship the smallest version that solves the real problem — then let usage tell you what's next.
Example: Facility Management App
MVP — Must Have
- Raise Ticket
- Take Photo
- Assign Technician
- Track Status
Version 2 — Should Have
- GPS
- QR Code
- Voice Notes
- Push Notifications
Version 3 — Future Innovation
- AI Fault Detection
- Predictive Maintenance
- AI Cost Estimate
- AI Work Instructions
Role-Based Design™
The same application should look different depending on who is using it — one CRM, four different dashboards.
My Pipeline
- Leads
- Follow-ups
- Quotes
- Calls
Team Performance
- Team Pipeline
- Revenue Forecast
- Sales Targets
- AI Insights
Business Overview
- Revenue
- Profit
- Top Customers
- AI Business Summary
System Control
- User Management
- Settings
- Integrations
- Security
Journey Mapping
Map how the customer experiences the business — not how the modules are organized.
Every stage carries the same six layers: Actions, Information, Approvals, AI Suggestions, Notifications, and KPIs.
Workflow Compression™
One of the strongest ideas in this book: ten screens can become one adaptive workspace.
Decision Mapping™
Instead of mapping screens, map decisions — what does this person actually need to decide?
AI Opportunity Mapping™
Every business process should be scanned once for where AI can draft, predict, validate, or recommend.
Web or Mobile?
Assign every function to the channel it actually belongs on — not the one that's easiest to build.
| Function | Web | Mobile | AI |
|---|---|---|---|
| Planning | |||
| Reporting | AI summaries | ||
| Purchase Approvals | |||
| Attendance | Face recognition | ||
| Site Photos | AI issue detection | ||
| Dashboard | Personalized insights | ||
| Notifications | Smart prioritization |
Large Screen
Camera, GPS, Offline
Integration Strategy
No modern ERP stands alone — design it as the center of an ecosystem, not a silo.
Feature Prioritisation Matrix
Plot every candidate feature by value and effort before it enters a roadmap.
High Value · Low Effort
High Value · High Effort
Low Value · Low Effort
Low Value · High Effort
Living Product Roadmap
A roadmap that never changes is already out of date. Let it evolve continuously.
Product Personas
Design for the person, not for a generic "user" — each persona carries its own goals, pain points, devices, daily tasks and KPIs.
Product Intelligence Dashboard™
The product itself should report back on how well it's being used — a continuous feedback loop for improvement.